Anonymous Tricks Google into False Results

The LA Times reports:

"Last week it was a swastika topping Google's Hot Trends. Now it's the phrase "scientology is a cult". ... In the case of the swastika, we couldn't prove that users of the popular image board 4chan were behind it (their discussion threads can pass out of existence within minutes), but this time there can be no doubt. ... As of this writing, several active 4chan threads were devoted to the mass Googling of the "scientology" phrase as well as the upside-down truck insult, all as 4chan users congratulated themselves for having propelled the two phrases to the top of the list."